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Diversifying Economy Key in Council's Economic Development Strategy

Thursday, 25 June, 2020 - 15:30

Agri-business, horticulture, education, health, aged care and transport and logistics services will all play a role in diversifying the Mansfield economy in coming years.

Mansfield Shire Mayor, Cr Marg Attley OAM said these had been identified as potential growth sectors and will be a key focus of the Economic Development Strategy that Council endorsed at its meeting last night.

“It’s timely that we have this strategy out now to act as a road map, given how widely we know our businesses and community have been impacted by first bushfires, then power outages and COVID-19 over the past six months,” Cr Attley said.

As well as diversifying the economy, the Economic Development Strategy will aim to build a sustainable resident base, ensuring business and community resilience and enhancing the visitor economy as key objectives.

“Attracting young families to increase the population and offering more education choices will contribute to a sustainable resident base. We know Mansfield has high appeal for families seeking a tree change and that residents highly value the natural environment,” she said.

“Our communities have already shown their resilience and the Strategy facilitates an ongoing focus on this around business planning and training to support our businesses.

“The Strategy also identifies that more invest in infrastructure, planning and amenity improvements will support economic growth. This ties in with the review of Council’s Planning Strategy which is now underway and will feed into updating the Mansfield Planning Scheme. These two guiding frameworks consider what we want Mansfield to look like in the future and how land use guidelines need to be set to facilitate some of what’s outlined in the Economic Development Strategy. For example, land for agri-business and horticulture and suitable land for industrial development.

The community and businesses were involved in developing the draft Strategy which was open for public consultation in April.

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Last Updated: Thursday, 25 June, 2020 - 15:49