$100k Highline New Mountain Bike Festival for Mansfield
Wednesday, 28 April, 2021 - 15:30
$100,000 in event assistance will kickstart Highline Mountain Bike Festival, the first of its kind for Australia to be held in Mansfield in March 2022.
Event organisers Xventure Pty Ltd will develop a world class track, with jumps and tricks designed to attract national and, COVID permitting, international riders to Mansfield while delivering significant economic benefit for the shire.
The three day event is specifically aimed at mountain bikers and their family and friends and fits well with the destination attributes for the High Country region given the investment in mountain biking, rail trail and road riding over many years. The Festival will be a spectacle; Local food and beverage will be on offer, and live music will provide a carnival atmosphere. The course combines the attraction of both freeride and gravity culture mountain biking that are taking off as the latest trends.
John Lazarov, community member of Council’s Assessment Committee said, “The criteria for the funding was quite strict with an emphasis on the ability to demonstrate ongoing economic benefit.
“After a robust assessment process, the growth potential of Highline and the promotional exposure this unique event will bring to Mansfield stood out.”
“The organisers also showed a commitment to working with local suppliers and service providers to disperse the yield and ensure many businesses in our economy would benefit from the visitation,” explained Mr Lazarov.
Council received three applications for the $100,000 Exceptional Assistance and Immediate Support Funding, provided by the Andrews State Government, to assist bushfire affected local government areas with their recovery.
“We received three very different and quality applications and if we could, we would fund them all. We commend both Delattite Winery and the Jamieson Community Group for the effort they put into their applications.
“Although unsuccessful in this round, the Recovery Committee is actively looking for ways to help support them so they may run their events in some capacity,” Ms Van Bever, Community Recovery Coordinator said.
Event organiser Narelle Rademaker explained that “The funding will allow us to run a silver event, competing with the world wide phenomenon Crankworx.
“The event will host multiple mountain bike disciplines to bring freeride and gravity culture to one place, which will create the ultimate mountain biker’s atmosphere and experience.”
“Our event site on RifleButts Reserve, provides easy access to Mansfield township and affords awesome views of Lake Eildon, the Paps and Mt Buller.
“We are so proud we will be able to showcase so much of what Mansfield has to offer,” she said.
Mayor Mark Holcombe said Council had been working hard to assist the economy recovery post bushfires and pandemic and that events were an important tool to attract visitors and new dollars to the shire.
“Over the past three months we have awarded $300,000 in external funding to 42 community groups and businesses to aid in our recovery.
“I thank the community members on our assessment panel for their time and contribution to a robust and transparent evaluation process,” he said.