About Mansfield Shire

Our Shire

Mansfield’s picturesque Shire is only a 2 hour drive north of Melbourne. The landscape is dominated by the Great Dividing Range and includes the alpine resorts of Mt. Buller and Mt. Stirling. Natural environment features within Mansfield Shire are the Alpine National Park and Australia’s second largest inland waterway – Lake Eildon. Mansfield Shire boasts major river systems, lakes, mountains, vast tracts of what is referred to as ‘High Country’, and broad, productive valleys where agriculture and rural living integrate. With Mansfield Shire being a nationally recognised icon location, our municipality is in high demand for recreation and lifestyle activities.

The major urban centre of our Shire is Mansfield and there are numerous outlying communities scattered across the municipality. Each of these townships have a strong sense of community and not only celebrate the place in which they live, but they also have their own history, distinct character and sense of identity.

Find out about Mansfield people and their households from the most recent Census of Population and Housing. View the Mansfield Community Profile for key data prepared by the demographic specialists id consulting pty ltd.

Population Growth

Our Shire has been recognised as one of the fastest growing municipalities for more than a decade, with a population growth of around 2% each year since 2001. The combination of lifestyle and proximity to Melbourne has seen the permanent population grow from 6,631 in 2001 to 8,605 in 2016. The Shire’s population growth is accelerating due to in-migration mainly from metro Melbourne, going up by 299 people in 2020 alone.

How we use population statistics 

We are required to ensure our services and facilities are accessible, inclusive and respond to current and emerging needs across life stages. We use community profile statistics and population forecasts extensively to provide insight and allow us to prepare broad strategies and plans.

In addition to broad strategic planning, we use this data for small community planning (e.g. amenities in a town) and for detailed service planning (e.g. kindergarten provision).

Members of the community can use the data for business planning, strategic planning and grant applications for community groups and for personal study purposes.

Our Economy

We have a strong economy, with agriculture being one of the Shire’s key economic drivers, contributing $60.7m to our economy. Cattle and sheep grazing, along with seed production, are major industries within the Shire. Grape and tomato production are also significant as are many agriculture related service industries. In 2019/20, the total tourism and hospitality sales in Mansfield Shire was $74.7m, the total value added was $36.6 million.

It is estimated that Mansfield Shire has 1311 businesses, an employment base of 3,829 and an industry output of $457m. The Agriculture, Forestry and Fishing industry had the largest number of total registered businesses in Mansfield Shire (299), comprising 22.8% of all total registered businesses, compared to 5.9% in Victoria.

Find out about the local economy in Mansfield including local jobs, Gross Domestic Product (GDP) and industries.

Traditional Owners

We acknowledge the Taungurung people as the traditional owners of the land on which our offices are located.  We pay respect to the Taungurung Elders, past, present and future and extend that respect to all Aboriginal and Torres Strait Islander peoples.



Ancona Hall


Ancona is a predominantly agricultural community located in the rolling foothills of the Strathbogie Ranges in north-east Victoria.  Nearby townships include Bonnie Doon, Mansfield and Euroa.

Barjarg Town sign post


Surrounded by the Mount Samaria State Park and the shorelines of Lake Nilliahcootie, locals are passionate about protecting the beautiful rural aspects of the area. The proximity to towns of Mansfield and Benalla are a major attraction.

Bonnie Doon

Nestled along the shores of Lake Eildon, Bonnie Doon conjures up images of long days on the water, country hospitality and safe places for the kids to play.  The gateway to the High Country Bonnie Doon has a rich and historic pioneering past and a strong sense of community.

Goughs Bay

Picturesque and peaceful, Goughs Bay is a stunning place nestled in hills on the edge of Lake Eildon and bordering the Lake Eildon National Park. It offers great views, swimming fishing water sports walking bush walking cycling and spotting abundant wildlife.

Howqua/Macs Cove

Howqua/Macs Cove are two distinct communities situated in the historic Howqua River Valley. Although there is a high proportion of holiday homes, everyone is passionate about it unspoilt natural environment and the serenity it provides.

Jamieson Memorial Hall


Nestled deep in the mountains beside the Jamieson and Goulburn rivers, this beautiful, laid back leafy town is rich with history and natural beauty. The area offers many types of outdoor recreation activities.

Kevington Hotel

Kevington/Gaffney's Creek

Kevington and Gaffney’s Creek are small communities in the south of the Shire that have a deep sense of history and community; locals always support each other in times of adversity and help is always at hand when needed. Locals love the beauty of the surrounding hills, the Goulburn River and the natural environment.


Maindample is a quiet, family friendly and relaxed hamlet within easy reach of Mansfield with a growing community where kids can roam freely and play in the park. Residents love and appreciate our rural background and beautiful environment.


Merrijig is proud of it farming and High Country Cattleman history and there’s a strong sense of community. Locals are keen to preserve the natural environment, the peace and tranquillity the river and open spaces provide.


Merton is a vibrant, inclusive and socially active community known for its sustainable way of life and its peaceful, attractive environment.

Mirimbah/Sawmill Settlement

Mirimbah/Sawmill Settlement are small communities nestled in the foothills of Mount Buller and populated predominantly by non permanent residents. The magnificent mountains, flora and fauna, Delatite River and snowfields offer passive recreational opportunities for all to enjoy.

Tolmie Tavern


Tolmie first came into being in 1879 as a vibrant farming and timber cutting community and today its small population remains passionate about its historic past. Close knit, supportive of each other and hardworking, we pull together to make Tolmie a special place to live and value the natural environment and relaxed lifestyle the township...

Woods Point

Woods Point is a resilient strongly connected community in the far south of the Shire. Gold mining is its past present and future, but its unique character, tranquillity and natural environment is also a drawcard for tourists.

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Last Updated: Monday, 23 August, 2021 - 16:04