Walk and Cycle Tourism Market Research Briefing

Event Date(s) and Time(s)

Tuesday, 15 October, 2019 - 10:00 to 13:00


Event Type: 
Target Audience: 
Local Business and Tourism providers


Mansfield Library Meeting Room
Cnr High and Collopy St
Mansfield VIC 3722

Contact Details

Event Organising Body: 
Tourism North East
Event Organiser: 
Tourism North East
03 5728 2773


Event Fees: 
Lego Hiker


This FREE two-hour session will focus on the key findings from the Walk and Cycle Tourism Market Segmentation Research Reports where we will workshop how your business can best use these findings to capture this market.

The High Country is well recognised for its abundant and diverse nature-based assets which naturally align with a walking offering. Across the region, walking trails cover a full range of opportunities from short town walks to multi-day wilderness walks. But what do the different walking market segments look like? What are walkers willing to travel for and spend money on? Where do they want to stay? Who will be most valuable segments to target over time? What do our emerging markets look like?

This session will also cover key cycle tourism research, marketing campaign outline and how you can become a Ride High Country Preferred (RHCP) business.

Did you know nearly 4 million Australians ride a bicycle each week and there are currently over 100,000 annual tourism visitors to North East Victoria who cycle? It is no surprise that cycling visitation contributed approximately $49.9 million in direct expenditure to North East Victoria last year and this number is predicted to grow.

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Last Updated: Wednesday, 4 September, 2019 - 12:30