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Digital Marketing Essentials

Event Date(s) and Time(s)

Monday, 18 March, 2019 -
17:30 to 20:30


Event Type: 
Target Audience: 
Small Business & Community Groups


Mansfield Shire Council Chambers
33 Highett Street
Mansfield VIC 3722

Contact Details

Event Organising Body: 
Melbourne Innovation Centre
Event Organiser: 
Danielle Roberts
03 5775 8617


Event Fees: 
One payment of $55 for all workshops


Prioritise digital marketing. Marketing is one of the most important ways to drive new business and communicate your customer value proposition. Done right, it can prompt a burst of activity. Done wrong, it can waste your time and money.

Your digital marketing strategy must aim for impact. This means video content, influencer marketing, SEO, staying on top of social trends, and being optimised for mobile devices. This accessible digital marketing workshop will give you the skills, tools and practical advice you need to create and execute an effective marketing strategy.

Here's a quick taste of some of the topics we'll discuss:

• The difference between various online marketing channels, including social media, Google AdWords, website banners and emails

• Building an effective strategy

• Developing realistic goals

• Optimising your campaign (or Business-As-Usual) activity to ensure you're spending your money efficiently and tapping into unexpected opportunities

This workshop is for small business owners who want to:

• Learn about the various—and most effective—ways to market online

• Develop their digital marketing skills

• Walk away with practical knowledge and the confidence to start marketing!

Register for this workshop to learn how to use digital marketing to drive engagement and sales for your small business.


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Last Updated: Monday, 18 March, 2019 - 13:15