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Create Marketing Campaigns with Mailchimp

Event Date(s) and Time(s)

Monday, 1 April, 2019 -
17:30 to 20:30


Event Type: 
Target Audience: 
Small Business and Community Groups


Mansfield Shire Council Chambers
33 High Street
Mansfield VIC 3722

Contact Details

Event Organising Body: 
Melbourne Innovation Centre
Event Organiser: 
Danielle Roberts
03 5775 8617


Event Fees: 
One payment of $55 for all workshops


Email marketing is a low-cost way to promote your small business. Frequent email campaigns can have a positive effect on brand loyalty and awareness if used to inform, engage and reward participants. So how do you make your campaign stand out in the surge of emails landing in a customer’s inbox daily?

Develop strategies that align with your business goals. Improve customer loyalty and market share. Send content that consumers value. You can take advantage of email marketing to encourage online sales, traffic to your online store, and authentic customer recommendations.

Here's a quick taste of some of the topics we'll discuss:

• The significance or email marketing for your small business

• Incorporating email marketing in your digital strategy

• Building a targeted email list

• Writing effective subject lines and campaign content

• Creating engaging designs for your campaigns

• Rules and etiquette—the dos and don’ts of email marketing

This workshop is for small business owners who want to:

• Understand email marketing and its place in small business

• Learn how to create professional email marketing campaigns

• Connect with customers—and stay connected (no unsubscribes!)

Register for this workshop to learn how to use email marketing, engage recipients, and get value from your audience.


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Last Updated: Monday, 18 March, 2019 - 13:11