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Mansfield Station Precinct Activation Project

 

With your input, the Mansfield Station Precinct Activation Project will develop a master plan and vision for a vibrant hub at the entry to Mansfield providing new opportunities for our community and visitors to the High Country.

Aerial image of the Mansfield Station Precinct

About

The Mansfield Station Precinct is a lineal precinct that includes the old station building – occupied by the Mansfield Historical Society, platform and goods shed as well as the head of the Great Victorian Rail Trail, the Mansfield Visitor Information Centre and Mullum Wetlands.

Bounded by Maroondah Highway to the south, Yencken's Hardware to the east, Withers Lane to the west, the Mansfield Station Precinct site is on Crown Land with Mansfield Shire Council as the Committee of Management. 

The old railway precinct site, that once served a bustling timber and agricultural town, ceased operation in 1978 when the Tallarook Line was closed and is now a destination and an opportunity for an already thriving tourism market in Mansfield.

Since the closure of the Railway, the site has become a key community asset and home to many successful initiatives.   A timeline of key activities on the site is available here.

Council has been approached in regards to a number of the existing and additional different community interests at the site as well as some from local businesses. The Vision and Masterplan is a vital component of the Precinct’s strategic direction and ongoing success.  The Masterplan will give Council a clear, consistent direction in managing this significant area, including the existing assets and any new assets, and how the site is used by the community.

If appropriately developed the precinct would appeal to the high number of visitors to the region and importantly provide new opportunities for our engaged local community to interact with unique and exciting spaces in their town.

The Mansfield Station Precinct Activation Project will establish a vision and provide a masterplan with artist impressions for potential new and existing uses to bring the vision for the site to life. 

The project consists of 3 complementary stages

  • Stage 1 will develop a vision statement for the site with a background report that outlines the issues affecting the study area, the current opportunities and constraints
  • Stage 2 will utilise the findings of the background report and community engagement to develop a concept masterplan for the precinct.
  • Stage 3 will develop a detailed masterplan

Engagement Update

Engagement Update: 

Stage 1: 

We had a fantastic response to the initial phase of community engagement and estimate that over 400 people provided feedback via meetings with stakeholder groups, businesses and individuals, community drop in sessions, a stall at the November Bush Market, a survey and written responses.  

Coinciding with the community engagement a detailed analysis was undertaken on the economics, traffic, related statutory and strategic frameworks and the site and context.  These analyses surfaced several synergies between the requirements and expectations of the community members who engaged in the process.

The outcomes of the community engagement and various analyses are presented in a Background Report and informed the development of a Vision Statement for the Precinct.  The Background Report and Vision Statement were endorsed by Councillors at the November 2018 Ordinary Council Meeting (Link to November 2018 Ordinary Council Minutes). The Background Report can also be downloaded from the links section of this page. 

Stage 2: 

The findings of the background report and community engagement were used to develop the concept masterplan for the precinct.  The concept masterplan was then reviewed by the Project Steering Committee and key stakeholders including groups, businesses and individuals prior to being presented to the December 2018 Ordinary Council meeting. 

Council moved at the December 2018 Ordinary Council meeting to release the Concept Masterplan for public exhibition and comment from 2 January – 15 February 2019. (Link to December 2018 Ordinary Council Minutes and Concept Master Plan documentation).  The Concept Masterplan for community comment can also be downloaded from the links section of this page.

Frequently Asked Questions (FAQs):

Throughout Stage 1 and 2 engagement there were a number of Frequently Asked Questions.  A response to these questions has been provided below

  • Why is Council undertaking the Station Precinct Masterplan Project?

    The Mansfield Station Precinct Activation Project presents a great opportunity to develop a vision and masterplan for a vibrant hub at the entry to Mansfield Township.
    Council has already been approached in regards to a number of different community interests at the site as well as some local businesses.
    The Vision and Masterplan is a vital component of the Precinct’s strategic direction and ongoing success.  The Masterplan will give Council a clear, consistent direction in managing this significant area, including the existing assets and any new assets and how the site is used by the community.
  • How is this project different to other plans that have been developed for the site?

    The Station Precinct Masterplan Project is unique to any other previous documents developed for this site as it:
    • considers the whole 13 hectare site from Withers Lane to the boundary of Yencken's Hardware
    • includes an extensive and broad community engagement (notably over 400 community responses, making this one of Council's most successful engagements)
    • includes detailed masterplan drawings with accompanying artist's impressions
    • is supported by all levels of Government; Local, State and Federal
    • will be endorsed by Council
  • What other plans have been developed for the site?

    Over many years, a number of other plans and proposals have been developed. These projects have all informed the development of the current Station Precinct Masterplan Project. This includes (but is not limited to):
    • The establishment of the Mullum Mullum Wetlands the Mansfield Visitor Information Centre, the Great Victorian Rail Trail and the relocation of the Historical Society to the Station Building. 
    • Extensive work, including a business case and designs for the Mansfield Keeping Place Project, proposed to be located at the Station Precinct, in conjunction with the existing Visitor Information Centre.  This project was led by a collaboration of community groups and aims to establish a permanent, accessible and a secure venue to support and enrich the strong arts culture in the region. 
    • A report, which collates background information and aimed to establish a brief for the future development of the area through a Masterplan was developed internally by Council officers and finalised in 2011.  This report was developed based on a desk-top analysis approach, with limited community engagement and was not endorsed by Council.  One of the recommendations of this report was that an extensive community engagement process should be undertaken, prior to the finalisation of a Masterplan that is endorsed by Council.
       
  • Why has Council engaged a consultant to develop the Masterplan?

    A consultant has been engaged to develop the Masterplan as they bring to the project skills and qualifications not available internally at Council.  These skills include urban design, planning, landscape design, architecture, economics, tourism planning, place making, data analysis and traffic engineering. A consultant is also able to provide Council with an independent analysis of the site and feasibility of the overall masterplan.
  • How was the project consultant engaged?

    The project consultant was engaged as per Council’s procurement policy, which requires a minimum of three written quotes for goods and services valued $10,001 - $150,0000.
  • How much is the Masterplan costing?

    The Masterplan with accompanying artist’s impressions is valued approximately $100,000.  Council, State Government and Federal Government are contributing equally to the project.
  • What was the process/timeline to develop the Masterplan?

    August 2018: Consultant engaged
    August 2018: Steering Committee established
    September 2018: Community Engagement Plan developed
    September – November 2018: Background document review, site and context analysis, strategic context review, existing land use assessment, headline drivers and market assessment, preferred land use mix assessment
    October 2018: Community engagement
    November 2018: Background report and vision statement adopted by Council
    December 2018: Concept masterplan
    December 2018 – February 2019 Concept masterplan on public exhibition
    March 2019: Concept masterplan adopted by Council
    May 2019: Final Detailed Masterplan (with illustrations) and Implementation Plan adopted by Council
  • Who is on the Steering Committee? How was the Committee established and what was is their role?

    Membership of the Committee is a mixture of three Councillors, Council’s Project Officer, Council’s Development Services Manager, two general community representatives, two community representatives with business skills, a representative of the Department of Environment, Land, Water and Planning (DELWP), a representative from the Taungurung Clans Aboriginal Corporation and a representative from Regional Development Victoria.
    The community representatives were invited based on their skills and experience in addition to being independent to any previously raised community and/or commercial interest in the site.
    The committee’s role is to:
    1. provide independent, considered and meaningful input into the development of the background work, community engagement, and the masterplan
    2. work as a conduit between the Committee and the broader community, providing feedback to the Committee and the project consultants on community views
    3. provide a variety of viewpoints and visions for the future of the site, assisting Council, the project consultants and the Committee to work through issues that will arise throughout the project, including through community engagement
    4. review draft documentation and provide commentary to the consultants prior to any draft documentation going to Council
  • What is the Committees role in community engagement?

    The project consultant, with the support of a Council Officer, will lead the community engagement.  The Committee will provide input into the community engagement plan and following each engagement component will be provided a report on the activities and outcomes of the engagement to ensure that the community views are considered.
  • What community engagement has taken place?

    Over 400 people have participated in the engagement activities to date. To inform the development of the concept masterplan the following activities took place:
    1. 15 (40+ people) interested groups, businesses and individuals attended meetings with stakeholder groups, businesses and individuals attended stakeholder meetings themed based on focus areas – businesses, arts and culture, sports and recreation, environment, tourism, age friendly and accessibility, current occupiers, current users and neighbouring properties.  In addition to the themed meetings, groups, businesses and individuals who requested or had information they wished to present in confidence were provided the opportunity to meet with the project consultants one-on-one.
    2. 60+ individuals attended the drop-in style meetings on site.  The majority of these participants represented local residents living permanently in the Mansfield Shire and were aged in the 30-50 or 50+ categories
    3. 200-300 people provided feedback via the engagement activities at the Mansfield Bush Market.  It was estimated that approximately 70% of those who provided feedback were Mansfield residents and 30% were tourists.  There was a fairly even distribution across the age categories.
    4. 80+ survey responses were received with the majority (95%) of responses from those who live in Mansfield permanently and in the 26-40 age bracket (46%)
    5. A number of written submissions, mostly consisting of additional information following the one-on-one meetings with the consultant were also received.

    The opportunity to participate in the above engagement activities was promoted via editorials in the local paper, advertising in the local paper in both Council's Mansfield Matters and the public notice section, Council's website, social media, letters sent to stakeholders identified in the stakeholder engagement plan, Council's business and community groups database, Mt Buller’s stakeholder database, Council's ratepayer database, the school newsletters and flyers at key locations including, Council's reception, the Visitor Information Centre, the Mansfield Library, the Mansfield Historical Society and a number of local cafes and service stations

  • Can I still provide input?

    The concept masterplan will be on public exhibition from 2 January – 15 February 2019 and available for viewing online at www.mansfied.vic.gov.au/consultations or in hardcopy at the Mansfield Shire Council offices, the Mansfield Library and the Mansfield Visitor Information Centre.  Public submissions commenting on the concept master plan will be able to be made via the online portal at www.mansfied.vic.gov.au/consultations or lodged in writing and be addressed to the Development Services Manager, Mr Ben McKay, Mansfield Shire Council, Private Bag 1000 Mansfield 3724 or emailed to council@mansfield.vic.gov.au.
  • Once the Masterplan is completed, when will the project start and how is Council going to pay for it?

    Council hopes to commence implementation as soon as the masterplan is finalised.
    The Masterplan will inform Council in regards to the implementation steps, and budget considerations required.
    It is not expected that Council will fund all the implementation.  There will need to be a combination of State, Federal and Private investment to bring the Masterplan to life. The Masterplan is a key tool, demonstrating community support and strategic direction in advocating to the State and Federal Government as well as the Private sector for funding.
    Having a well developed and considered masterplan will lead to funding opportunities becoming available.  Having a robust consultation process also means that State and Federal Government are more likely to partner with Council in delivering the various components of the Masterplan.

     

How You Can Be Involved

How You Can Be Involved: 

The concept masterplan will be on public exhibition from 2 January – 15 February 2019.

Click here to view the concept masterplan

Alternatively, you can view a hardcopy at the Mansfield Shire Council offices, the Mansfield Library or the Mansfield Visitor Information Centre. 

To make a submission and provide comment on the concept masterplan

Click here

Hardcopy submissions should be addressed to the Development Services Manager, Mr Ben McKay, Mansfield Shire Council, Private Bag 1000 Mansfield 3724 or emailed to council@mansfield.vic.gov.au.

What Happens Next

What Happens Next: 

Council will consider the public comments on the Concept Masterplan prior to finalising and adopting the Concept Masterplan and the project moving into the third stage in which a final detailed Masterplan (with illustrations) and Implementation Plan will be developed and adopted by Council.

Timeline

A detailed time line of the activities leading up to this project and this projects activities is available here.

August 2018: Consultant engaged

August 2018: Steering Committee established

September 2018: Community Engagement Plan developed

September – November 2018: Background document review, site and context analysis, strategic context review, existing land use assessment, headline drivers and market assessment, preferred land use mix assessment

October 2018: Community engagement

November 2018: Background report and vision statement adopted by Council

December 2018: Concept masterplan

December 2018 – February 2019 Concept masterplan on public exhibition

March 2019: Concept masterplan adopted by Council

May 2019: Final Detailed Masterplan (with illustrations) and Implementation Plan adopted by Council

 

Contact Information

Ben McKay
Development Services Manager
5775 8555
Consultation Status: 
Open
Allow Users to Submit Ideas: 
No
Votes Based: 
No
Non-Votes Based: 
Yes
Maximum Vote Value: 
10

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