Rail Trail Project
The Goulburn River High Country Rail Trail (GRHCRT) is a shared pathway for cyclists, walkers and horses. The GRHCRT follows the disused rail line for 134km from Tallarook through Yea to Mansfield with a link between Cathkin and Alexandra. GRHCRT is the longest continuous rail trail in Australia. Gentle gradients along much of the trail make it suitable for most fitness levels. You can tackle the entire 134km from either end or pick a short section starting at one of the many towns or carparks. Please carry food and water while on the trail. For rail trail updates please refer to website: www.victorianrailtrails.com.au
High Country Collective has now been contracted to take GRHCRT to the next stage of development. High Country Collective will facilitate the delivery of world class Interpretation, Identity and Wayfinding enabling proactive interaction with users and potential users of the trail and its interconnection.
GREAT VICTORIAN RAIL TRAIL
The first big step forward has been completed! The 'Identity' phase of the Rail Trail Phase 2 project has resulted in the new name for the Rail Trail - GREAT VICTORIAN RAIL TRAIL.
The name recommendation came out of the passionate and considerable response received during the Brand Testing period and has now been approved by the Rail Trail Advisory Committee and the 3 municipalities. Our Rail Trail is the longest in Victoria and the longest continuous Rail Trail in Australia and the name positions the trail as a leading recreational experience in the state and a Rail Trail experience of national significance.
RAIL TRAIL PHASE 2
Since the construction phase of the Goulburn River High Country Rail Trail to the opening in 2012 the vision has always been to create an experience of national significance, connecting people and places.
The Project group is working with High Country Collective to deliver this strategically important Rail Trail Phase 2.
The suite of deliverables for Rail Trail Phase 2 includes:
• Brand revitalisation
• Official Rail Trail website fully integrated into multiple media applications including mobile phones and tablets
• The official rail trail guide
• ‘How To’ Toolkits for industry/business/community to become involved – not only in the official website and rail trail guide, but in holding events and activities on and alongside the trail.
• A detailed plan for benchmark interpretive, wayfinding, stay/eat/do and safety signs, online information hubs, rail trail furniture (think seats and tables, bike racks, horse tie-ups and more) and detailed construction and installation specifics. The sign plan will include full digital integration with web, mobile, social media and interactive mapping. Implementation of the sign plan is a priority in Rail Trail Phase3 (2014 and beyond) and the detailed plan will assist councils’ efforts to secure the essential external funding.
RAIL TRAIL PHASE 2 – GETTING INVOLVED
Your Rail Trail Stories
A wealth of Rail Trail history, natural history and social history has been collected since April this year. Many Rail Trail friends and communities have assisted with bringing the stories behind the historic Railway Line and its towns to life. Collating stories and photographs and writing and illustrating them is a big part of Phase 2. In Phase 3 we can share the stories through signs, storyboards and information hubs along the Trail. Our shared stories, history and pictures offer a rich visitor experience.
Please share your stories with us:
Visit Rail Trail Phase 2 on Facebook http://facebook.com/RailTrailPhase2
Or email Michelle email@example.com
Rail Trail Prospectus
July / August 2013
The Rail Trail Prospectus will be launched in July / August 2013. The Prospectus will explain how to feature your business in the official Rail Trail Guide and on the Rail Trail website and mobile site.
The new Rail Trail website will go live during October 2013. Rail Trail users will be able to access the latest Rail Trail information, including your business listing via mobile phone, tablet or laptop.