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Physical ProfileShire Profile Physical
  • Population: 8,067 (Australian Bureau of Statistics [ABS] Census 2012) 
  • Property assessments: 7,348
  • Area (square km): 3,843
  • Location: 2 hrs NE of Melbourne
  • Sealed roads: 231km
  • Unsealed roads: 588km
Key economic drivers:
  • Tourism
  • Agriculture
  • Lifestyle living
  • Retail

Click here for the 2012 Australian Bureau of Statistics Report - Mansfield Shire


Mansfield Shire is a nationally recognised icon location, attacting 1.2 million visitors per year. It is one of the most spectacular geographic regions in Australia. We boast major river systems, lakes, mountains, alpine resorts, vast tracts of what is referred to as High Country, and broad and productive valleys where agriculture and rural living integrate. Access to natural attractions, the health of all things environment and built facilities all play a critical role in making the region attractive and commercial viable. Shire Profile Tourisim


  • High Country
  • Lake Eildon
  • Mt Buller
  • Mt Stirling
  • Alpine National Park
It is estimated that Mansfield Shire has an employment base of 3,743 and an industry output of $823m.  The impact of tourism as an economic driver is estimated as 20% of total industry output and 25% of total employment (RDA Australia - Hume Economic Profile report).

Commercial / Industrial Profile

Mansfield Shire has a strong local economy.Shire Profile Commercia Industrial
No. of businesses:  500+ (small business)

Major Industries:
  • Farming - seed, sheep & cattle
  • Industrial
  • Manufacturing
  • Related timber industry
  • Retail


Population:  8,067Shire Profile Demographics
Aged population: 17% (ABS),  >50%  (2021 projected)
Unemployment rate: Below State average.
Population growth: 2.2% (ABS 2012). It is estimated that by the year 2031 Mansfield Shire's resident population will be 10,011.

Lifestyle & Community

Education:Shire Profile Lifestyle Community
  • Primary Schools
  • Mansfield Secondary College
  • Mansfield Adult Continuing Edcation (MACE)
  • Aged & Community Health Services
  • Hospital
  • Nursing Home
  • Aged Care Facility
  • Retirement Village
  • Performing Arts
  • Recreation

Mansfield, as the major service centre for the Shire, is central tomany unique towns and villages. The development of our Shire owes much to our small towns such as:Shire Profile Localities
  • Ancona
  • Barjarg
  • Bonnie Doon
  • Goughs Bay
  • Howqua
  • Jamieson
  • Kevington
  • Macs Cove
  • Maindample
  • Merrijig
  • Merton
  • Tolmie
  • Sawmill Settlment/Alpine Ridge
  • Woods Point